Dog by Dog, We’re Leading a Movement Where All Dogs Receive the Complete and Comprehensive Nutritional Care They Deserve. by Doing So, We’re Inspiring a More Joyful and Tail-Wagging Path Forward—one Led by Science, Guided by Experts, and Above All, Driven by Heart. We Started Wild Earth Because We Were Fed up With the Dog Food Industry. It Wasn’t Doing Right by The Animals We Love and The Planet We Share with Them.